In times of uncertainty, it is essential to convey FOCUS. This requires identifying the obstacles that prevent your plan from being implemented. The way to get to the identification and destruction of these blockages requires having a comprehensive map of how to build your service. If you are faced with situations such as: | There are hidden profit improvement opportunities in your service that you don't know how to identify | Changes in customer behaviours will undermine your profits | You have to re-engineer your service offering | You know what you want to achieve, but you are not achieving the desired results | Your people are wasting time and are not efficient | Technology can be an ally, but it presents itself as a frustrating challenge. The SOC, Service Operational Canvas, is your answer. SOC will help you understand your service in a holistic way and provide a FOCUS for the transformational actions you require.

SOC, © Professor Beatriz Muñoz-Seca, is a simple methodology that allows you to improve your company's financial results by improving your contribution margin and create a map for action, diagnosing the crucial elements of a service and identifying the blockages that prevent its implementation.

SOC is the result of KISS (Keep it simple and stupid) of 45 years of work and research in industrial and service companies that have allowed Professor Muñoz-Seca to create a tool specially designed for the service areas of industrial companies or for service companies.