The importance of communication: communicate to persuade. The advantages of framing ideas and arguments with good communication. The need to persuade in a context of general attention deficit of the listeners.

Managing is dealing with the short term, delivering results; it is to take care that the functional and mechanical areas are well-oiled and therefore that growth, customer satisfaction, quality and good costs are achieved. Governing, on the other hand, is working for the long term, taking care of the sustainability and health of the living being that is the company. To govern is to achieve harmony and at the same time provocation so that accommodation does not generate decadence. It is creating a good vision of the future and building a team that knows how to execute it.

El marketing de influencia es una técnica que consiste en identificar a personas influyentes o a líderes de opinión para que ayuden a las marcas a trasladar su mensaje de manera más cercana a nuestra audiencia. Esta relación de colaboración entre marcas y personas influyentes debe ser beneficiosa para ambas partes.

In times of uncertainty, it is essential to transmit FOCUS. This requires identifying the obstacles that prevent your plan from being implemented. The path to getting these blockages identified and destroyed requires having a comprehensive road map of how to build your service.

What will be the future of pensions? In the conference we will talk about: The ABC of Pensions. Pensions in Spain: Problems and Solutions. Complementary Savings for Retirement.

According to the World Economic Forum, in the future people will essentially need 5 skills to be able to develop: Creativity, Digital Skills, Collaboration, Global Citizenship and Environmental Management.

DeFi (Decentralized Finance) and decentralised digital identity have paved the way in the Blockchain world for the first mass-use applications. The original vision of the decentralised economy of the Internet of Value is based on Blockchain technology and has exceeded all expectations.

The day is structured in three sessions, in which the practical aspects to be taken into account when dealing with the elaboration of the strategic plan of a company or business unit will be worked on.

The effectiveness of a professional depends on the use of the time available.To achieve success in time management, the knowledge of some tools must come together and, above all, the development of habits that allow an effective change in the way of managing this resource.